Generally speaking, shed doors are the first problem you'll have with your shed (other than Mother Nature). It makes sense as your shed doors are the only moving part of your shed and are opened and closed many times through their use.
If you purchased your shed from one of the big box stores, you will have shed door problems sooner than later because of the way their doors are built.
The sheds the big box home improvement stores sell are shipped by the manufacture on tractor trailers and all the parts and pieces of the shed must fit into a nice box so they are lighter and take up less room to cut down on shipping costs and make them easy to load and unload.
Quality wise, the item that suffers the most are the doors. They need them to be as light as possible and fit flat into the box; so many shortcomings are taken giving the shed buyer a weak set of doors that will fail sooner than later.
The shortcuts include; using weak trim pieces as the actual frame structure of the door, only using staples to fasten the door sheeting to the trim and not using a complete 2×2 "or 2×4" frame on the inside of the doors for strength.
As your shed ages and settlements into its footprint in the backyard, the shed floor becomes un-level resulting in hard to open doors. The shed owner must use more force to open and close the doors which loosens the staples and nails that hold the doors together. Note: the shed builder is trained to add screws to the factory built door for added strength but seldom is this actually done and if it is, they use too much force and spin the screws which result in no holding power at all.
As the staples and nails loosen, the seams and trim in the door start pulling farther apart making it even harder to open and close the doors. Even more force is needed and before you know it, the doors are falling apart.
Most big box sheds come with a warranty and you can get the doors replaced. Most warranty claims are not scheduled appropriatively and it will take many calls to get your new doors. The squeaky wheel will get the grease in this case so be diligent in your complaining.
The bad news; the replacement doors will be the exact replica of the existing doors and the same problems you're having will happen again. There is no warranty on the replacement doors so be prepared to spend around $ 500.00 for doors from the original manufacture.
The good news; you can buy replacement doors on the Internet that are better than the doors that came with the shed and are easy to get and install yourself.
The first step is to measure the vertical and horizontal door opening (also called rough opening) of your shed. Use your measuring tape and measure from the bottom of the header to the floor. This is your vertical measurement. The header is the piece of wood (usually a 2×4) that is above the door opening. It could be a 2×6 if you have a larger shed. Then measure your horizontal width from the stud (usually a 2×4, also called a jack stud) on one side of the opening to the stud on the other side. This is your horizontal measurement.
On cheaper sheds, the jack stud could be a 2×3 (which is okay) or the door opening may not have 2×4 studs on both sides. If this is the case, you can easily add a stud (s). Measure the length needed cut to fit and toenail the new stud in.
Once you have your measurements, you can shop online and find the best deal. As of this writing, there are only 2 companies that build and ship wooden replacement shed doors. Both companies are reputable, make a superior shed door to the one you'll replace and both ship UPS. All you have to do is find the best deal.
Source by Vincent Licursi
Yellow Letter Marketing Defined
Yellow letters are a widely proclaimed marketing technique that boasts a 10-15% response rate. The promise is to hand-write a letter in red ink on yellow paper offering to buy or sell a product or service. Since this technique uses invitation style envelopes and live stamps most recipients will open and read it vs identifying it as junk mail to be discarded. Additionally, since the letter is handwritten, and personalized to them it helps to build rapport.
Materials and Cost Savings
One time / fixed cost items include a printer and word processor such as Microsoft Office or openoffice.org (free download). So long as it supports mail merge any word processor will work. Additionally, we'll use a digital scanner. Since we'll only use it twice you might consider borrowing a neighbors or friends vs purchasing your own. You'll also need your marketing list complete with first name, property address and mailing address. To create these lists you can use an online service such as listsource.com.
A do-it-yourself campaign can provide significant cost savings when compared to many online yellow letter services. To give you a sense for the savings a 1000 letter campaign online may cost $ 1.40 per letter totaling $ 1400. Doing it yourself may be as cheap as $ 650 for a savings of $ 750. Note that I did not price shop on the raw materials so you may be able to beat this by buying in bulk or finding a better deal. These items can be picked up for prices similar to below at any office supply store such as Walmart, Staples and Office Depot.
- Color ink at $ 25/250 letters is $ 0.10 per letter
- Invitation style envelopes (4 3/8 x 5 3/4) at $ 8.38 / 100 envelopes is $ 0.08 per letter
- Yellow writing pads (8 1/2 x 11) at $ 10.88 / 600 sheets is $ 0.02 per letter
- First class stamps (for return service) are $ 0.45 per letter
- Total per letter cost is $ 0.65 + tax
First, I should say this is a non-trivial amount of work. If I had to guess I would say that I've put in a solid 30 hours from start to finish to get my very first 700+ letter campaign out the door. Now that I have more experience with the process I could cut that in half for a slightly sized campaign. You should certainly consider the cost benefit before getting started. That said, this is great option if you're focused on keeping your marketing costs low, just getting started, or are on a budget budget. You can multi task while printing and stuff the envelopes while watching TV. Given the savings there is certainly room to outsource this work to someone looking to make some quick cash. Alternately, you may just use this technique until you've closed on a few deals. After that, your time is at more than a premium and you might prefer to use an online service.
1. Creating a personalized font
If you have not heard of fiverr.com prepare to be shocked. The premise of the site is to purchase various services for $ 5. Go to the site and search for "font" then and choose from one of the service providers that has a good rating. Here is the workflow:
1) They will send you a template that you need to print.
2) The template has a number of boxes for you to provide samples of your handwriting including AZ, az and special characters
3) Once complete, you'll need to scan the page and provide them with the resulting image file.
4) They will create your font and return to you within a day or so.
5) When you receive the font you can install it to your machine using their instructions. Now you can author and print documents using your handwriting!
A few things to keep in mind:
1) Try and introduce some variable in your font by using less than perfect handwriting; things like left, right, top or bottom justifying some characters, and varied character sizes.
2) Be sure that your font has a consistent slant to it so any sentences you write will flow nicely.
3) Try a thinner pen such as ball point and keep that pen handy so you're able to match it down the road.
4) This pen does not need to be red as we'll introduce color later on.
Bottom line try not to make your font perfect or it will have obvious characteristics of a computer generated fonts such as comic sans (regular character spacing, all characters lined up perfectly, no mistakes).
2. Creating your Yellow Letter Template
Type, print and review some sample text using your new font. If your font is believable on its own you can skip step A and move on to step B. If it looks too synthetic, you can retry step 1 (for an additional $ 5) applying any observations you have. Otherwise, you'll need to complete steps A and B to create your yellow letter template. In either event, your finished product will be something like the following where [XXX] and [YYY] are automatically populated using data from your marketing spreadsheet.
I am a real estate investor and am interested in your neighborhood. I see that you have a house at [YYYY].
If you're interested in selling, please give me a call at 555.555.5555. We'll pay closing costs and …
A) Creating the foundation for your template
The foundation for your template will be a scanned image of a handwritten Yellow Letter. To do this I suggest you first create a printed copy of your Yellow Letter using your custom font. For the printed letter, be sure to leave space for the salutation (ie Dear [XXX] from above) and a full line for the property address (ie [YYY] from above). You'll also need one sheet of your yellow pad paper, and one sheet of blank printer paper. First place the yellow paper on the table. Next overlay the printed copy so that the text corresponds with the lines on the paper. Finally, place the blank sheet of paper on top so that you can copy the printed version using your handwriting. The purpose of this step is to match the font closely but introduce additional variable so the result is more readable. You may need to adjust the pages a few times so the resulting copying copies the line spacing on the yellow paper. You may have better results using a window so that the sunlight allows you to see the lines form the yellow paper and the letter that you're hand copying.
The next step is to scan this document using your scanner and creating an image file that you can put in as the background on your word processor. The best setting for the scanner is text mode (this preserves the contrast eliminating dust and other impurities). Also, set the dimensions of the scan to 8.5 "x 11" so that the resulting image will fill the space in your word processor and should line up perfectly with the lines on the yellow paper.
Open the image in your favorite graphics software and change the font areas from black to red. Finally, paste this image into your word processor and set it to sit behind the text.
B) Setting up mail merge
We have the foundation for your Yellow Letter. Next you will need to add the salutation and property address placeholders fields so that the mail merge can substitute unique values on each page. To do this you'll reference your spreadsheet that contains the first name, property address and mailing addresses for your target campaign. For instance your salutation will say "Dear [XXX]" where [XXX] is the field referencing the specific column in your spreadsheet. Using red text and your font you can type this text and position it so that it is in the correct position relative to the background image or other text.
Mail merge is a large enough topic that I would suggest you do a quick search to find the many online resources (Google and YouTube) for setting up mail merge in Microsoft Word and Openoffice.org. Also, if you're using Openoffice.org and notice strange print behavior you should take a look at the work around that is needed if you print an odd number of pages
Now you should try printing on your yellow paper. Most likely, you'll have alignment issues; these can be addressed in a number of ways:
1) Try adjusting the font size of the blank lines above your text. For instance, you'll have some blank lines before and after the salutation. Adjust the font size for these lines up or down to scoot the selected text.
2) A less exacting method would be to adjust the top margin so the text area moves up or down.
3) You may need to adjust the paragraph or character spacing to match your paper.
4) Remember that the image from step 2A can be adjusted up or down so that it aligns properly.
5) Lastly, try adjusting the view (or zoom level) to 100% and then hold your yellow page up to the screen to see how close you are.
Make the necessary adjustments and try again. A couple of gotchas if you have an inkjet printer:
1) Do not fill the paper feed too full as the page alignment changes as the number of pages are reduced.
2) Raise the backstop on the paper feed to avoid shifting as the printer draws paper.
Source by Don J Daniels
Kerry was a 42-year old female executive who was in excellent health. She was married but had no children and had never been pregnant. She was a non-smoker with no past medical history and no family history of cancer. Specifically, Kerry had no history of sexually transmitted diseases and she was HIV negative. When she noticed blood on the toilet paper after her bowel movements, she first thought that the problem was due to hemorrhoids. However, after two weeks, the bleeding increased and was accompanied by pain and itching around the anus. She went to her primary doctor which exam revealed a 2 x 2 inch mass at the anal sphincter. Her doctor did not feel any abnormal lymph nodes in her groin. He referred her to a colorectal surgeon who performed a colonoscopy. That examination confirmed the mass seen by her primary doctor but no other lesions. Biopsy revealed a squamous cell carcinoma, anal cancer.
After her diagnosis, Kerry's surgeon sent her for a PET / CT scan which revealed abnormality only at the anal mass. There was no significant activity to suggest metastatic (distant, incurable) spread of her cancer. Her surgeon referred her to a radiation oncologist and medical oncologist. They recommended radiation therapy (RT) and chemotherapy delivered together (concurrent chemoRT) which she underwent over a period of 6 weeks. Kerry was treated with intensity modulated radiation therapy (IMRT) in order to minimizeize RT dose to critical organs including the small bowel and bladder, while treating potential microscopic cancer cells within the lymph nodes in her pelvis and groin and the anal tumor. She received concurrent mitomycin and fluorouracial chemotherapy by IV infusion as an outpatient. Kerry had expected side effects of treatment including severe irritation and redness of the skin in the groin and anus, but she did not require a break during IMRT. She had significant fatigue that kept her out of work during most of her chemoRT. She had some loose bowels which were well controlled after adjusting her diet. Near completion of her treatment, there was no evidence of any tumor remaining. She recovered from the side effects of treatment over about six weeks. Kerry has seen one of her cancer doctors every three to six months for the past five years and she remains cancer free!
Although it's one of the least common cancers of the GI tract, there are still about 5000 cases of anal cancer diagnosed in the US each year. There are more women than men diagnosed. The average age at diagnosis is around 60 years old, but it can occur in patients in their 30s and 40s. If the disease is localized, which is the case for 50% of patients, then the cure rate is roughly 80%.
RISKS & CAUSES
The majority of patients who are diagnosed with anal cancer does not have a clearly defined risk factor. However, factors that increase the risk of developing anal cancer are associated with the risk of human papillomavirus (HPV) infection. This virus is the same kind that causes genital warts. Certain strains of the HPV virus are associated with a high risk of developing anal cancer as well as cervical cancer and some types of thyroid cancer. Activities that put people at risk for HPV, like receptive anal intervention, also put them at risk of later developing anal cancer.
SIGNS & SYMPTIONS
Patients often present their doctors with complaints of anal pain or bleeding. Many patients ignore or downplay the symptoms, often initially attributing them to hemorrhoids. While most people who have these symptoms do not have anal cancer, persistent pain or bleeding should always prompt medical attention. Less commonly, patients will complain of itching or a painless mass in the groin. A lump can develop in the groin as a result of anal cancer spreading to lymph nodes and causing them to enlarge.
The diagnosis of anal cancer is usually made by biopsy of the anal mass or area of ulceration. Typically, this procedure is performed by a medical GI specialist or surgeon. These doctors are able to directly look into the anal canal and rectum by proctoscopy (or the colon colon by colonoscopy) with special instruments after they deliver medications to minimize discomfort. Biopsies are performed during these procedures, after sedation and / or injection of numbing medicine. Most anal cancers (80%) are squamous cell carcinomas. A thorough evaluation of someone suspected of having anal cancer should also include examination of the pelvis, particularly both groins. If lymph nodes are enlarged, then they may also be biopsied. Many enlarged lymph nodes are only inflamed, with no evidence of cancer. Blood tests that may be ordered include complete blood count, tests of kidney function, and possibly HIV testing, depending on the patients' risk factors for the virus.
The American Joint Committee on Cancer (AJCC) TNM staging system is used to determine if anal cancer is localized (early stage) or has spread to other sites (advanced or late stage). Early stage disease is limited to the anus, while advanced disease refers to cancers that have involved nearby organs or lymph nodes in the pelvis or groins. Imaging studies should include CT scan of the abdomen and pelvis and a chest X-ray at minimum. Staging may also include a PET / CT scan. This imaging test allows the radiologist as well as the treating cancer specialists to see if the anal cancer has spread to involve lymph nodes in the groin or pelvis, or metastasized to other sites in the body such as the liver or lungs.
The standard treatment for anal cancer does not involve surgery, which comes as both a surprise and a relief to many patients. Since most anal cancers invade the sphincter that controls defecation, surgery to remove such a cancer would require removal of the sphincter and creation of a colostomy. Therefore, surgery is generally avoided in favor of treatment that will keep the anal sphincter intact. An exception would be very early cancers of the anal margin, on the skin outside the anus.
Concurrent chemoRT is the standard treatment for the majority of patients with anal cancer, to obtain the best chance of cure with sphincter preservation. RT delivered over roughly 6 weeks with concurrent IV fluorouracil (5FU) and mitomycin-C (MMC) chemotherapy provides patients the best chance for cure. RT is delivered in daily fragments using either 3D conformal RT or IMRT. The latter technique may be used in order to minimize the amount of normal bowel and / or genitalia receiving full-dose RT (& therefore minimize side effects).
The main side effects that are possible during RT to the anus and pelvis include skin reaction that may be severe around the anus and creases of skin at the groins, as well as bowel irritation and diarrhea. Most patients will have these acute symptoms resolve within 1-2 months following completion of treatment. Extremely rare (<1%) but serious side effects include bowel obstruction or fistula (a hole between the anus and bladder or urethra). 5FU may also cause bowel irritation, diarrhea, irritation in the mouth or lips, poor appetite, and fatigue. Uncommonly, skin or nail discoloration or severe peeling of the hands and feet (hand foot syndrome) or other major side effects can happen. In rare cases, heart problems including heart attack can occur. MMC may cause decrease in blood counts, mouth sores, poor appetite, and fatigue. Nausea, vomiting, and urinary irritation may also occur. Rarely, life-threatening lung or kidney damage can occur.
Source by Patrick Maguire
When you are speaking with a prospect either on the phone or in person what you say makes all the difference. Saying the wrong sentence, word, or coming off the wrong way can destroy your conversion rate.
Short sale prospects should convert to a signed agreement 90% of the time provided you use the right scripts. Keep in mind there are a few items that you must avoid at all costs. Before we get into short sale scripts let's look at what to avoid.
"3 Phrases That Will Kill Your Chances of Getting the Short Sale Listing You Desire"
These 3 phrases will kill your opportunity so study them carefully. Also note that anything even remotely close to these phrases will cause the seller to have a negative opinion of you.
- Why did you buy a home with a mortgage that had an adjustable rate? Did you know there were fixed rate options?
- Is that nice car out there something that was bought with the money you owe to your second?
- These pictures look like you went on some nice vacations I bet you wish you had the money from those back.
While these phrases may sound extreme even slight variations of these can lead to a sour taste in the clients mind.
With the above in mind to ignore and remove from your vocabulary let's look at scripts that will set the client and ease and have them demanding to use your services.
"3 Short Sale Scripts That Have Clients Demanding to Use You"
- "Would you like to know the different options available to you to avoid foreclosure?"
- "Would you like to know how to avoid foreclosure and save your credit at the same time?"
- "How soon would you like to move from your property?"
Sellers who are considering a short sale want to know (and desire) that someone cares about them. They do have options. Providing each seller with options allows them to choose you because you will be the only one providing them with the information they need to make a qualified decision.
Discover short sale listing letters that will generate listings for you in the next 72 hours @ www.ShortSaleMasteryProgram.com .
Source by Joseph Bridges
Why should you focus on digital marketing rather than traditional forms of marketing? The answer is simple Digital marketing provides better returns than traditional advertising methods, better customer retention and enables you to communicate with customers in an environment they feel comfortable in.
Digital marketing combines traditional advertising such as television and radio with online advertising PR, social media and mobile technology. Technology has had an acute impact on people's lives and dramatically shifted the way we live and work. This also applies to advertising and marketing.
Research shows a large number of people do not trust advertising and do not believe what companies say about themselves. Traditional advertising is increasingly ignored. In contrast to this Facebook has over 400 million active users and Twitter has over 105 million users. YouTube boasts over 2 billion views per day. Three quarters of adult Internet users utilize social media and time spent on the Internet is up two-thirds from 2009. Many Internet users who may spurn traditional advertising will become a fan of the brand on a social network and it is now commonplace for consumers to begin their research by using social media.
New technology impacts traditional real estate advertising in other ways. While there is a heavy focus on local press advertising to show off properties, this type of publication is decliningly viewed by young professionals. As more and more news content is accessed through the internet, less local press ads are seen with readers simply skimming the ads.
Traditional advertising that focuses on television, radio, print media and direct mail operates by sending your message out to as large an audience as possible. This is done in the hope that someone will receive the message at the exact moment they are considering a purchase. Since all your competitors have adopted the same strategy your only option is to shout louder than they are, and as often as you can afford.
Digital marketing techniques do away with this problem as it allows you to communicate with your potential buyers in their own environment. Your presence can be ongoing without being obtrusive, and you can build a relationship with customers before they are considering buying. When the time comes for them to buy you already have a relationship in place.
Since social media has potential to reach more real estate buyers than Google, it allows agents a great opportunity to find potential new customers. As a result it can be tempting to advertise heavily here. This can be off-putting to users and is likely to be viewed negatively. As people can be suspicious of corporations let your happy customers do the talking for you. Allow customers to post unedited content including reviews and responses. Use different social media channels as this will enable you to target different groups and also create buzz. Running social media-based competitions is a great way to enhance brand awareness. Use your social media presence to show the human faces behind your executive team and board of directors.
Source by Scott R McCluskey
Many people are overwhelmed when they look into real estate as a possible income stream. Aside from the nervousness hesitation to put out legal contracts constantly, there is an obstacle before they are even able to make an offer on a single property. That obstacle is in the pursuit of actually finding motivated sellers.
Leads are the bread and butter of any successful real estate wholesaler. Without leads, the wannabe investor will spin their wheels. You will find that cash buyers are pretty easy to find when compared to getting motivated sellers to contact you.
Lead generation is your answer. For the next few minutes, you will discover some incredible ways to pull in those motivated seller leads. You will discover the trade secrets of a 20+ year internet marketing veteran that just so happens to be a real estate wholesaler. Let's get started!
Do you find sellers, or do sellers find you?
There are many methods wholesalers use to reach motivated sellers. Many of them require you to reach out to them. Others will allow them to reach out to you. I am a huge fan of having the motivated seller contact me. Why? Because if they are contacting me, then I know they are more likely to be motivated in the traditional sense. They will be much more open to a discount offer, or even creative financing terms, or subject 2 if there is little to no equity on the property.
While I prefer that the seller contacts me, I am not one to close a door on a gift horse. Every lead is a good lead, and a potential assignment fee. This is why I am going to recommend that you employ as many of these techniques as your time, budget, and determination will allow.
Before you begin, you will want to follow a standard format for your ads. Here is an example …
We Buy Houses
ANY Area, ANY Condition.
Zero Closing Costs, "AS-IS"
Call Now! (555) -555-5555
This will not necessarily be the case for post cards and letters however. You can find that format by searching Google for "yellow letter".
- Yellow letters and post cards
The "yellow letter" or post card are excellent sources of done deals. The problem is that a mass mailing can be expensive, even at a single piece cost of $ .40 cents per post card. You will need to send between 1,000 and 2,000 to secure a couple of deals. On top of it, the best method is to send it 6 times to the same people before moving on to the next list. That's about $ 400 to $ 800 per mailing times 6. When you are already established in the wholesale game, that cost is easy to absorb thanks to the many assignment fees you've collected. When first starting out however, you may not be able to manage that.
The yellow letter is targeted towards a direct mailing list of homeowners with equity and other factors. ListSource is a popular provider of such lists. I have obtained 'small lists' of about 180 addresses and names for about $ 50 or so. You can import the list into a yellow letter or post card mailer service such as BigYellowLetter or any of the various others.
- Lead websites
As someone who started in the website design and internet marketing business way back in the teen years, I am always creating websites whenever I get an itch to start a business or collect leads. One of my favorite website backbones is WordPress due to it's ease of use, ability to optimize for search engines, and the mere fact that I can create multiple variations of lead pages targeting different campaigns.
A wholesaler without a lead website is not a wholesaler at all. Not everyone wants to, or has the option to call you. Just providing a phone number on your ad materials is not enough. A URL should always be provided as an option, and the visitor should be able to reach you through an intrict contact form that collects information about the house that they want to sell you.
When creating your lead site, make sure that you ask all of the appropriate questions so you can analyze the deal ahead of any discussions with the seller. I have an example down below. I like to collect the address, contact info, property type and info, description of needed repairs, etc. I even include an option for them to tell me whether or not they would be willing to hold a note for all, or a portion of their equity. This leaves the option for creative financing in the event that the property is not ideal for a cash offer (low to no equity).
- Social media
I spend hours every day on Facebook, Twitter, and other social media websites interacting with others, promoting, and just trying to drum up traffic to my website and lead conversions.
Be careful to provide the right ratio of content vs ads however. Over posting ads can be annoying to followers and friends. It would be a good idea to provide fresh articles, resources, ideas, quotes, and other goodies to keep a follower interested long enough to convert them down the road.
As an internet marketer, I know the value of building a list. But who is going to want to just hand over their name and email address to a stranger? Someone who is getting something for free of course!
To build a newsletter, you first need to offer something of value for free in exchange for their name and email address. This is often an eBook, or even something smaller such as a 10 page 'report'. Your report would contain some simple information that teachers them something that they want to know. In order to get access to the report, they must first submit their name and email address. They can then download the report via a confirmation email you send them automatically afterwards. This is email list building 101. Follow this blueprint, and you can have a massive list in 30 days or less.
Do not just have a lead site. Blog on it regularly. You can write articles ahead of time, and schedule them to publish week after week. This way, they are getting new content on a regular basis.
In addition to value for your readers, blogs are great for search engine traffic. Content is king. This means that every time you publish a new article, you run the risk of showing up on the first page of Google or another search engine for your target search terms. This will bring in motivated sellers to your lead site (if you convert them), and it can also attract cash buyers if you are targeting them as well.
As before with social media, I have to warn you not to spam forums either. But forums can be excellent sources of leads if you are smart about it and actually contribute. Forums provide a place for you to add your URL and contact information in a signature. This signature would show up whenever you post on the forum, and interested parties can follow you.
I like to join credit repair forums, bankruptcy and back tax forums, and give advice. You can get motivated sellers who are in preforeclosure this way. Just avoid posting urls while giving your advice, as that is considered spammy. Rely wholly on the signature you be your golden goose, and you can not fail!
You can also join real estate investment forums like EquityPaper or BiggerPockets , and interact with other investors. This can be a chance to co-wholesale deals with other wholesalers who may not have a cash buyer for a certain property. You may be able to help them, and share in the assignment fee.
I'm sure you have seen a newspaper before. They still exist, and many people read them. In the classifieds section, you will see other ads just like the one I mentioned earlier. Give it a shot, and see how fast you get calls or leads through your website.
Newspapers can be expensive, but there are some smaller ones with more manageable fees.
I have gotten quite a few commercials done and played on live and recorded podcasts. They were bought and paid for through Fiverr, and certainly affordable. You can get an ad ad played for $ 5, or a little more for larger podcasts. You can get gig extras which also have your ad mentioned on the podcast's social media accounts, permanent links on their podcast website, and other goodies.
You can also create your own real estate podcast, and gain a bunch of new listeners to promote to here and there.
YouTube channels have to be one of the greatest methods of generating a following, and converting to leads. You can manage to do a simple 15 minute video every week, and publish it can not you?
It can take some time to build a following, but soon enough you will see thousands of new followers ready to absorb what you are putting out there. They will share your content and spread the word. Do not fall sleep on YouTube marketing. It truly is a heavy hitter.
Put your creative juices to work, and come up with some excellent lead generating ideas. You may be surprised at what you come up with!
Source by Brandon Connell
Many real estate agents feel a little uneasy about calling people since the Do Not Call List was established in 2003. Even though it has been 5 years, some agents are still unsure about how to call prospective clients and remain within the guidelines of the Do Not Call List's regulations. Many real estate agents relied on cold calling to generate leads and drum up new business. With the Do Not Call List in place many agents believe that they can not call anyone that they have not actually spoken to face to face before. But in reality, that is not the case.
The law states that a company may call a consumer for up to three months after the consumer makes an inquiry or submits an application to the company. That being said, all a real estate agent has to do is get that prospect to contact them first. They are then free to call them for up to 3 months. (If the caller specifically requests that the agent not call them back or put them on their do not call list, the agent must complain.) Now some agents may say that if all the prospects were calling them, they would not have to worry about not being able to call people on the Do Not Call List. Well, the reason prospects are not calling those agents and making inquiries is because the agent is not giving them a reason to.
Agents must provide prospects a compelling reason to call. There needs to be something in it for them or they will not pick up the phone. So you have to ask yourself, what is it that people in the market to either buy or sell a home need? The number one thing they need is INFORMATION. Information is a powerful thing. Without it everything is a guessing game. How are people to make an informed decision without educating themselves? As a real estate agent, you are in a unique position to provide them the information they need. Becoming an information provider is a great way to generate leads and have those leads call you.
A real estate agent can establish themselves as an information provider by offering people free reports about a variety of subjects that would be helpful to prospective buyers and sellers. For example, if an agent is looking to attract sellers a report on "How To Sell Your Home In A Down Market" would be especially helpful to a seller right now. Time To Purchase A New Home "would be equally popular. You can even be more specific with your reports. Offer reports such as" Buying A Retirement Home In insert your area here "to generate leads in that market. Go From A Renter To Owner In 90 Days "will generate leads of a different kind.
- Getting people to call you so you do not have to worry about the Do Not Call List.
- Generating leads.
- Gathering very specific information about those leads.
- Positioning yourself as an information provider and someone that is there to help.
- Building a rapport with prospects.
Now all this is fine and good but, if you can not track these prospects that are contacting you to get information, it is a worthless effort. One way to do that is by using a toll free number call capture system. A call capture system is going to allow you to capture their name, address, phone number and the report requested by your callers – vital information on how to get back to them and what you will say when you do. Here are 2 aspects of a toll free call capture system that will help you generate leads without fear of the Do Not Call List, as well as track where those leads are coming from:
- The toll free number itself is an important part of the system. Unlike a local number, a toll free number can not be blocked. So that means even if your caller has a blocked or unlisted number, you will still capture it. A toll free number has also been proven to increase your advertising response by up to 30%. They offer prospects a no hassle, free call to get their free information and people like that.
- A call capture system uses tracking extensions. By adding a different extension to each of your advertising pieces or sign riders, you are able to gather information on you caller's needs before getting back to them. As an added bonus, you will be able to determine which of your advertising pieces are generating leads and which are sucking money down the drain.
The Do Not Call List definitely changed the way real estate agents generated leads. However, it does not mean that they are unable to generate just as many – if not more – leads by calling people on the phone. The key is getting those people to call you first and you can take it from there.
Source by Brandi Armstrong
As a Agent, Investor or a Homeowner that's looking to sell your home or investment property, you need superior marketing material. What marketing materials do you use? Do you outsource your marketing? Is it time consuming and Costly? If you answered these questions with a YES or would like to take more control of your marketing campaigns to maximize your profit? Well, for myself as a Real Estate Wholesaler, I'm always looking for new and innovative ways to marketing my properties especially if it's economic and I can have creative control over my marketing tools. For the past couple of years I've been using free software like Word, Publisher, Gimp and others to create flyers, email newsletters and updates. It was average but it worked.
This method worked but I wanted my properties and ads to stand above novice or even experience investors. I wanted something new, so one day doing a basic search on the internet I came across Turn-Key Flyers (Professional Real Estate Templates) which is PDF base templates that allow you to have professionally designed PDF Flyers for marketing. Real Estate flyers are the cornerstone to any complete marketing campaign to promote, advertise, and sell properties. Colorful flyers add integrity to your marketing efforts and business. Creating your own Real Estate flyer with Turn-Key will help you to display the advantages and benefits of your primary residents or investment properties in a visual manner.
· Directly Edit on the Flyer
· Point & Click: Add / Replace Photos
· From Start to Finish in Minutes
· Unique and Creative Design
· Add Pazazz with Styling
· Open, Edit, Save As … PDF Advanced Template Technology
· You can Send via Email
· You can Print for: Open Houses, REI Meetings, Trainings
· Re-Usable, Versatility
· Works on BOTH Mac and PC
With Turn-Key Flyers they generated instantly and they can be fully customizable in Adobe. It's Fast and easily editable templates to use over and over again. Simply fill out the form and upload your property photos. You can also plug-in your contact information, your business name or affiliation, and services you offer. For any flyer you choose it will always have an elegant and professional design while maintaining ease of use as a priority. For my investment properties I wanted potential homebuyers searching online or visiting an open house to go home and have something they could refer back to and helps them to remember what property they saw, not just throw my flyer away.
Do you use Email Marketing? It's perfect for email marketing to attract potential buyers and sellers. In such a competitive market, it's challenging to stand out from your competitors. Real estate flyers are printer friendly and have all the property information you would like potential buyers to view. Turn-Key flyers are ideal for anyone looking to market real estate; fsbo's (for sale by owner), realtors, wholesalers, etc. Using flyers is easy and inexpensive and can be done for almost any type of property. So if you want to upgrade from unprofessional promotion and step up to the next level of Real Estate marketing then Turn-Key Flyers are a great one-time investment that you would see a serious return on money time and time again. Thank you for reading, Good Luck on Real Estate marketing future.
Source by Terron Dancy
There are two different types of cancer that may affect the lungs:
1. Primary lung cancer is categorized as either small cell, or non-small cell, and usually begins in the lungs before it spreads to other parts of the body. Small cell is commonly associated with heavy smokers, where non-small cell may include other types of cancers such as squamous cell, large cell carcinoma, and adenocarcinoma.
Symptoms may include a persistent cough, coughing up small amounts of blood, wheezing, shortness of breath, chest pains, a dull aching pain in the shoulder that may move down the outside of the arm, a noticeable weight loss, and recurrent chest infections or pneumonia.
Diagnosis of lung cancer is not usually found until after a doctor has ordered a chest X-ray which is usually associated with another illness. If lung cancer is detected by the chest X-ray, a CT (computer assisted tomography) scan, or a MRI (magnetic resonance imaging) scan may also be ordered to further confirm both the diseases diagnosis and staging.
Staging includes a limited Stage, where only one lung is affected together with the surrounding tissues, and an extensive Stage, where the cancer has spread to either the chest tissues outside the lung of origin or to another part of the body. Staging begins with Stage 0, where cancer cells are found to be in the lining of the lung; Stage 1A, where the tumor growth is no more than 3mm across in diameter and continues through stages 1B, 2A, 2B, 3A, 3B, until Stage 4 is reached. This is where the lungs or other parts of the body have multiple malignant growths.
2. Metastatic lung cancer, is categorized as either Hodgkin's or non-Hodgkin's, and begins in another part of the body before it spreads to the lungs. Metastatic lung cancer is a cancer of the lymphatic system.
Symptoms may include fever, fatigue, itching, swollen lymph nodes, and sweating during the night while sleeping. The lymph nodes can be found in clusters in the pelvis, neck, under the arms, and in the abdomen. When non-Hodgkin's lymphoma is present, it is common for its reason to be unknown.
Diagnosis includes blood tests, and a biopsy of the lymph node tissue for examination under the microscope.
Staging is based on the extent the tumor has spread.
Stage 1. Where only one lymph node or area is affected.
Stage 2. Where two or more lymph nodes are affected on one side of the diaphragm, or a single lymph node where the tumor has affected a nearby organ.
Stage 3. Where lymphoma is found in the areas above and below the diaphragm, and is considered to be advanced.
Stage 4. Where the lymphoma has metastasized to other parts of the body such as the liver, brain, or bone marrow. At this stage the disease is considered widespread.
Source by Philip A Edmonds-Hunt
Recently, after talking to a group of professionals in the construction business, the local distributor of Tyvek handed my colleague his card. Among its many purposes, Tyvek is used to wrap buildings at construction sites. The card was itself made from Tyvek, which makes for a fun, tactile, brand-reinforcing experience. I do not doubt that many conversations have started with, "wow – what's that card made of?"
A business card is a specific example of a brand touchpoint, a place where your brand as a real estate agent and your target home buyers meet.
Experienced marketers often say "Everything Communicates." That's a broad concept, but brand touchpoints bring it down to reality. Everything, from your business card to your actual product or service, says something about your brand as a real estate agent – and it's your job to know what it's saying.
Effective marketers know that they have to be intentional about everything that they do. In other words, you have to decide what you want to known for before you brand yourself. A message is crafted about why you are the best choice for the home buyers you want to work with. The voice, personality, and look-and-feel have to be right. After that, you can express that message using all of the channels of communication available.
Those channels are your brand touchpoints. They can include advertising, marketing collateral materials, web site and stationery. Those are the obvious ones. The touchpoints you do not think of, though, are the ones that are likely cause you problems. These are things like voicemail messages, phone manner (of everyone who answers the phone on your behalf) and the appearance of coworkers, car, or office.
To expand on this, you want to ensure that each of these touchpoints is actually building up the "know, like, and trust" factor with your ideal clients. If you want to be known for being extremely businesslike, then your voicemail should be very to-the-point and your dress more sophisticated. If you wish your brand to be more folksy, then your voicemail can include a more friendly or inspirational message, and your dress may be more casual.
The most important thing is consistency. You want each brand touchpoint to be reinforcing the same message. Do not let hidden brand touchpoints ruin your real estate agent marketing. Remember that everything communicates. That abrupt voicemail message or dirty car could have undo a lot of hard work.
Source by Andy Riegler Andrews