Many real estate agents feel a little uneasy about calling people since the Do Not Call List was established in 2003. Even though it has been 5 years, some agents are still unsure about how to call prospective clients and remain within the guidelines of the Do Not Call List's regulations. Many real estate agents relied on cold calling to generate leads and drum up new business. With the Do Not Call List in place many agents believe that they can not call anyone that they have not actually spoken to face to face before. But in reality, that is not the case.
The law states that a company may call a consumer for up to three months after the consumer makes an inquiry or submits an application to the company. That being said, all a real estate agent has to do is get that prospect to contact them first. They are then free to call them for up to 3 months. (If the caller specifically requests that the agent not call them back or put them on their do not call list, the agent must complain.) Now some agents may say that if all the prospects were calling them, they would not have to worry about not being able to call people on the Do Not Call List. Well, the reason prospects are not calling those agents and making inquiries is because the agent is not giving them a reason to.
Agents must provide prospects a compelling reason to call. There needs to be something in it for them or they will not pick up the phone. So you have to ask yourself, what is it that people in the market to either buy or sell a home need? The number one thing they need is INFORMATION. Information is a powerful thing. Without it everything is a guessing game. How are people to make an informed decision without educating themselves? As a real estate agent, you are in a unique position to provide them the information they need. Becoming an information provider is a great way to generate leads and have those leads call you.
A real estate agent can establish themselves as an information provider by offering people free reports about a variety of subjects that would be helpful to prospective buyers and sellers. For example, if an agent is looking to attract sellers a report on "How To Sell Your Home In A Down Market" would be especially helpful to a seller right now. Time To Purchase A New Home "would be equally popular. You can even be more specific with your reports. Offer reports such as" Buying A Retirement Home In insert your area here "to generate leads in that market. Go From A Renter To Owner In 90 Days "will generate leads of a different kind.
- Getting people to call you so you do not have to worry about the Do Not Call List.
- Generating leads.
- Gathering very specific information about those leads.
- Positioning yourself as an information provider and someone that is there to help.
- Building a rapport with prospects.
Now all this is fine and good but, if you can not track these prospects that are contacting you to get information, it is a worthless effort. One way to do that is by using a toll free number call capture system. A call capture system is going to allow you to capture their name, address, phone number and the report requested by your callers – vital information on how to get back to them and what you will say when you do. Here are 2 aspects of a toll free call capture system that will help you generate leads without fear of the Do Not Call List, as well as track where those leads are coming from:
- The toll free number itself is an important part of the system. Unlike a local number, a toll free number can not be blocked. So that means even if your caller has a blocked or unlisted number, you will still capture it. A toll free number has also been proven to increase your advertising response by up to 30%. They offer prospects a no hassle, free call to get their free information and people like that.
- A call capture system uses tracking extensions. By adding a different extension to each of your advertising pieces or sign riders, you are able to gather information on you caller's needs before getting back to them. As an added bonus, you will be able to determine which of your advertising pieces are generating leads and which are sucking money down the drain.
The Do Not Call List definitely changed the way real estate agents generated leads. However, it does not mean that they are unable to generate just as many – if not more – leads by calling people on the phone. The key is getting those people to call you first and you can take it from there.
Source by Brandi Armstrong
As a Agent, Investor or a Homeowner that's looking to sell your home or investment property, you need superior marketing material. What marketing materials do you use? Do you outsource your marketing? Is it time consuming and Costly? If you answered these questions with a YES or would like to take more control of your marketing campaigns to maximize your profit? Well, for myself as a Real Estate Wholesaler, I'm always looking for new and innovative ways to marketing my properties especially if it's economic and I can have creative control over my marketing tools. For the past couple of years I've been using free software like Word, Publisher, Gimp and others to create flyers, email newsletters and updates. It was average but it worked.
This method worked but I wanted my properties and ads to stand above novice or even experience investors. I wanted something new, so one day doing a basic search on the internet I came across Turn-Key Flyers (Professional Real Estate Templates) which is PDF base templates that allow you to have professionally designed PDF Flyers for marketing. Real Estate flyers are the cornerstone to any complete marketing campaign to promote, advertise, and sell properties. Colorful flyers add integrity to your marketing efforts and business. Creating your own Real Estate flyer with Turn-Key will help you to display the advantages and benefits of your primary residents or investment properties in a visual manner.
· Directly Edit on the Flyer
· Point & Click: Add / Replace Photos
· From Start to Finish in Minutes
· Unique and Creative Design
· Add Pazazz with Styling
· Open, Edit, Save As … PDF Advanced Template Technology
· You can Send via Email
· You can Print for: Open Houses, REI Meetings, Trainings
· Re-Usable, Versatility
· Works on BOTH Mac and PC
With Turn-Key Flyers they generated instantly and they can be fully customizable in Adobe. It's Fast and easily editable templates to use over and over again. Simply fill out the form and upload your property photos. You can also plug-in your contact information, your business name or affiliation, and services you offer. For any flyer you choose it will always have an elegant and professional design while maintaining ease of use as a priority. For my investment properties I wanted potential homebuyers searching online or visiting an open house to go home and have something they could refer back to and helps them to remember what property they saw, not just throw my flyer away.
Do you use Email Marketing? It's perfect for email marketing to attract potential buyers and sellers. In such a competitive market, it's challenging to stand out from your competitors. Real estate flyers are printer friendly and have all the property information you would like potential buyers to view. Turn-Key flyers are ideal for anyone looking to market real estate; fsbo's (for sale by owner), realtors, wholesalers, etc. Using flyers is easy and inexpensive and can be done for almost any type of property. So if you want to upgrade from unprofessional promotion and step up to the next level of Real Estate marketing then Turn-Key Flyers are a great one-time investment that you would see a serious return on money time and time again. Thank you for reading, Good Luck on Real Estate marketing future.
Source by Terron Dancy