In today's competitive real estate marketplace, I still am amazed at how few agents know how to communicate their real estate business story to a home buyer and seller. First impressions count, and you need to be prepared verbally and visually to tell your story and why the consumer should use you and not the competition. Soon after I started in the business I developed for lack of a better name, my brag book, that take on all listing appointments and first meetings with buyers.
My books' contents are always evolving and are constantly updated with current information and examples. The first section has as many active, pending, and closed listings as I can fit in. I include property brochures, postcards and virtual tours on CD-ROMs. Include a variety of price points and locations.
The second section has examples of newspaper advertisements, magazine features, and screen prints from my and my brokers web site to illustrate what types of marketing I do for a specific property.
Third in my brag book are the actual cards, letters, and emails that have testimonials from clients, both buyers and sellers, about their satisfaction with my real estate business.
Lastly, any awards or non-profit work I do in the community, I like to point out that giving back to the community is an important part of my business. After a client goes through my book, they have an comprehensive idea of what benefits I bring to the table. Let your brag book help tell your story to prospective clients.
Source by Mark Nash
Real estate leads are vital to any agent or brokers business. Home sale and home buyer leads have always been an important part of keeping a real estate business moving forward. With the advent of the internet and more than 80-percent of home buyers going on-line to look for their next home, internet leads are one of the most important marketing avenues realtors and brokers need to be using to increase their listings and income.
What many real estate agents do not know is that there are a handful of real estate lead generation companies that generate the majority of leads on the internet. In fact they generate so many leads that they do not have enough real estate professionals to sell them to. In order to help the home buyer or seller who went to the businesses website the lead generation companies have been giving the leads away for free, at least no up-front cost.
To get the free leads the real estate agent has to agree to pay a referral for any closed translation. The reason many agents do not know about these leads is because only one or two of the large on-line lead generation companies offer this free referral service because it requires them to have a licensed broker within the company.
These business leads are very helpful for a realtor starting in the business or a broker who has multiple agents under them. Also, agents who want to increase their marketing and number of closings each month can use these leads to increase their business. Typically the lead generation company wants 1 to 2 years of experience representing home buyers or home sellers but if they do not have any agents in your area then they will most likely take any agent. For home seller leads it is helpful if the agents have a network of investors who can buy houses fast. Many home sellers who go on-line and complete home seller forms need to sell a home quickly for many reasons. Some have large amounts of equity which allows them to sell price their home for a quick sale. Others are behind on their mortgage and would love to have an investor buy their home so they do not lose it to foreclosure.
If you are a broker or realtor and looking to increase your business I suggest signing up with one of the lead generation companies who offers a no cost real estate referral program. Typically these companies do not charge you any sign-up fee, monthly fees or cancellation fees, just a fee for closed transactions.
Source by Shaun Greer